Saturday, 9 February 2013

That's the Hemingway to Do It

If you were in any doubt that Margate is indeed on the uppers in the fashion stakes, Wayne Hemingway has released another advert with Hush Puppies which shows Margate in all its retro chic glory. 

Featuring a rabble of Fred Perry-shirt wearing cool cats, dressed in vintage garb with braces, lollipops and Mary Quant haircuts, they storm the beaches like Quadrophenia-meets-Reservoir Dogs. 

It is undeniably cool - if only all hipsters with Errol Flynn moustaches worked in the Beano cafĂ© flipping burgers. Still, the vibe is street-smart and snappy, and it only reinforces my own belief that Margate is indeed standing on the vanguard of great change. 

An influx of boho sorts and fashionistas are clearly trying to move mountains to bring Margate's idealised nostalgia for its mod past into back the mainstream. That is something something which must be welcomed, and this video proves it. Enjoy.

HemingwayDesign for Hush Puppies SS13 from Jack Hemingway on Vimeo.

Photo credit: Video still from the above 'HemingwayDesign for Hush Puppies SS13' video.


  1. Sadly, the only thing the video 'proves' is what we have lost. No pastiche will ever recapture the past, Nor can we live in it, unfortunately.