Sunday, 13 January 2013

Is Malaga better than Margate?

I'm sure by now you've all seen the Twitter storm about EasyJet's latest promotional poster as reported by This Is Kent which implores holidaymakers to "end up in Malaga, not Margate."

I feel quite flattered that Margate has been subjected to a dose of shock advertising. Sure, it's a bit rich that a British company with a total revenue of £3.8 billion can afford to belittle a seaside town on its home turf in a side-swipe to the UK tourism industry, but if there's anything that's likely to get tongues wagging, it's controversy.

But I guess the real question is: Is Malaga better than Margate? I suppose it depends. Spain, after all, have a worse unemployment problem than the UK, with 26.2% of Spaniards out-of-work as opposed to Britain's 7.8%, and Time Magazine reported in the last few months that Spain's economic outlook is positively dismal.

Since the poor old folks of Malaga are in such a sorry state, maybe the allure of warmer weather and a desire to help an ailing nation by giving them a tourism boost will win out? After all, getting us Brits to book a holiday in the capital of the Costa del Sol is a far more appealing way of being charitable than doing a sponsored egg and spoon race, don’t you think?!

Or maybe you’re more inclined to take Chas & Dave’s advice and would rather have a day down Margate with all your family. I know which I’d prefer. What do you think?

Photo credit: Broadie Mag's Facebook post. The inclusion of this image is not an endorsement of this blog entry.